Samantha (aka Sam/Sammy Jo) brings a unique blend of broadcast journalism expertise and digital marketing savvy to her role as INCOSE's Communications Manager. Prior to joining the INCOSE staff, she supported INCOSE communications with Universal Management Systems (UMS). In her new staff role, she continues to manage INCOSE’s communications via the various social media platforms, website content, the monthly eNote publication, event promotion, the members newsletter, and more! Samantha is also responsible for monitoring the digital engagement of INCOSE’s 30,000+ followers by tracking click-through rates of digital publications and social media traffic to maximize the effectiveness of INCOSE’s virtual presence.

Armed with a Bachelor's degree in Broadcast Journalism from the University of Wisconsin La Crosse and eight years of experience as a morning show radio producer in San Diego, Samantha has honed her skills to amplify INCOSE's brand awareness and ensure its message reaches target audiences effectively.

When she’s not managing INCOSE's communications, Samantha enjoys playing with her dog (follow him on Instagram @snarlysays), traveling, snorkeling, baking, and living life to the fullest every day.